{"id":27530,"date":"2025-09-30T14:22:05","date_gmt":"2025-09-30T18:22:05","guid":{"rendered":"https:\/\/hispanicheritage.org\/?p=26438"},"modified":"2026-01-07T11:22:54","modified_gmt":"2026-01-07T16:22:54","slug":"the-38th-hispanic-heritage-awards-can-now-be-watched-via-streaming-at-pbs-org-the-pbs-video-app","status":"publish","type":"post","link":"https:\/\/hispanicheritage.org\/the-38th-hispanic-heritage-awards-can-now-be-watched-via-streaming-at-pbs-org-the-pbs-video-app\/","title":{"rendered":"The 38th Hispanic Heritage Awards can now be watched via streaming at PBS.org & the PBS video app"},"content":{"rendered":"

Watch ALL The Individual Honoree Profiles And Acceptance Speeches For: RAUW ALEJANDRO<\/strong>, FELIX CONTRERAS<\/strong>, CHEECH MARIN,\u00a0ROSIE PEREZ<\/strong>, JULISSA PRADO<\/strong>\u00a0and\u00a0GLORIA TREVI<\/strong>. Plus, Music Performances By DAYM\u00c9 AROCENA, DANNYLUX, GLORIA TREVI, LISA LISA, <\/strong>and RAINAO<\/strong>.<\/p>\n

\"\"<\/p>\n

Watch the full show HERE<\/a><\/strong><\/p>\n

Press Images For Use May Be Found <\/em>HERE (Getty) <\/em><\/strong><\/a><\/p>\n

\u00a0<\/strong>\u201cOne of the nation\u2019s most prestigious Latino cultural events of the year\u2026 There is something inherently thrilling about the Hispanic Heritage Awards: the show entertains, inspires, and feeds the soul.\u201d<\/em>– <\/em>NAHJ\u00a0<\/em><\/strong><\/p>\n

—<\/p>\n

WASHINGTON, D.C. <\/strong>\u2013 The Hispanic Heritage Foundation (HHF) announced today that the 38th Annual Hispanic Heritage Awards (HHAs) is now available to stream on PBS.org and the PBS app, continuing the celebration of Hispanic Heritage Month. Watch the full show<\/a> or explore individual segments (see all links below)<\/em> and get inspired by the 2025 Class of Honorees.<\/p>\n

Filmed on September 4 at the historic Warner Theatre in Washington, D.C., the ceremony brought together voices and visionaries from across the arts, entrepreneurship, journalism, education, public service, and beyond to honor the essential contributions of Latino leaders to the United States.<\/p>\n

This year\u2019s honorees include: Legendary comedian, actor, and art collector, CHEECH MARIN;\u00a0trailblazing journalist and an international ambassador for Latin music and art, FELIX CONTRERAS; Latin Music superstar, hailed by\u00a0Rolling Stone\u00a0as \u201cThe Queen of Mexican Pop,\u201d\u00a0GLORIA TREVI; passionate advocate for natural beauty, Latina empowerment, and sustainability, founder and CEO of Rizos Curls, JULISSA PRADO\u00a0; Puerto Rican superstar,\u00a0RAUW ALEJANDRO;\u00a0 and Oscar, Golden Globe, and Emmy-Nominated Actress, ROSIE PEREZ.<\/p>\n

The ceremony was hosted by actress and producer Mayan Lopez (Lopez vs. Lopez) and featured special musical performances by honoree Gloria Trevi, along with a lineup of chart-topping, award-winning artists including Daym\u00e9 Arocena, DannyLux, Lisa Lisa, and RaiNao. The evening delivered an electrifying celebration of music and culture, with additional appearances by iconic artists and trailblazers such as Ivy Queen, Steve Berlin (Los Lobos), Paulina Chavez, Crazy Legs, members of Menudo, Gina Torres, Ivette Rodriguez, Julian Works, and more.<\/p>\n

Rauw Alejandro: \u201cEste premio es para todos ustedes\u201d<\/em><\/u><\/strong><\/p>\n

Honoree Profile<\/em><\/strong><\/a>, <\/em><\/strong>Acceptance Speech<\/em><\/strong><\/a><\/p>\n

\"\"
Honoree Rauw Alejandro accepts his Vision Award onstage during The 38th Annual Hispanic Heritage Awards. <\/em><\/strong>(Getty Images for Hispanic Heritage Foundation)<\/em><\/strong><\/figcaption><\/figure>\n

\u201cWow. I am very excited to be here. I am the child of a cultural crossroads, and what a blessing it is to carry this mix in my blood, because it guides my art and my path. Like me, all of you who are listening to me and our leaders share that mixture in your blood, because your great-great-grandparents also came from different shores of the world looking for a home, and together they built the nation we share today. Let us not forget that we are the fruit of that great effort. We were children once, we saw other leaders, and today it is our responsibility to continue their legacy: to fight for justice instead of war, to seek unity in our diversity, and to protect what they left us with so much sacrifice. I am truly grateful for this recognition, but I do not accept this award for myself, because this award is for all of you: those Latino mothers and fathers, those Latino grandparents who struggle every day to raise their families; for the visionaries who left their mark, and for all Latinos who continue to create extraordinary things in today’s world. Proud to be Puerto Rican. Proud to have been born in the Caribbean. Cosa Nuestra Rauw Alejandro, I love you with all my heart. Thank you very much.\u201d\u00a0 – <\/em>Speech Excerpt<\/strong><\/p>\n

Felix Contreras Thanks All the Artists Who\u2019ve Trusted Him<\/u><\/em><\/strong><\/p>\n

Honoree Profile<\/em><\/strong><\/a>, <\/em><\/strong>Acceptance Speech\u00a0<\/em><\/strong><\/a><\/p>\n

\"\"
Honoree Felix Contreras accepts the Journalism Award onstage during The 38th Annual Hispanic Heritage Awards. <\/em><\/strong>(Getty Images for Hispanic Heritage Foundation)<\/em><\/strong><\/figcaption><\/figure>\n

\u201cFirst of all, I want to thank my ancestors, who lived the lives they lived, to get me to where I am right now. In Mexico and beyond. Thank them for what they did, where they lived, what they did to get me here tonight. Including my mom. And I want to thank the Hispanic Heritage Foundation for this amazing honor and recognition. \u2026 And to everyone at NPR\u2026 it\u2019s been an honor and privilege for the last 24 years\u2026 to work at \u2026 the best news organization in the world\u2026 and we need public media now more than ever\u2026 And to everyone who has been part of the Alt.Latino story for the last 15 years\u2026 I barely have the words to express how much you have contributed to my life\u2026 to every single musician that has been on either the podcast\u2026 or on a Tiny Desk Concert\u2026 thank you for trusting me with your most precious commodity: your words and your music\u2026I hope I did it justice. And I want to go back to the theme of family, because we are one big, loud, loving, boisterous Latino family. And I want you to remember that my joy is your joy, your struggle is my struggle. And that’s how we’re going to get through what we’re experiencing right now.\u201d- <\/em>Speech Excerpt<\/strong><\/p>\n

Cheech Marin Dedicates 2025 Arts Award \u201cTo All The Artists\u201d<\/u><\/em><\/strong><\/p>\n

Honoree Profile<\/em><\/strong><\/a>, <\/em><\/strong>Acceptance Speech<\/em><\/strong><\/a><\/p>\n

\"\"
Honoree Cheech Marin accepts the Arts Award onstage during The 38th Annual Hispanic Heritage Awards. <\/em><\/strong>(Getty Images for Hispanic Heritage Foundation)<\/em><\/strong><\/figcaption><\/figure>\n

\u201cThank you very much. I knew this was an important event, so I wore my formal Crocs tonight. I’m the only guy I know has a pair of black patent leather crocs\u2026 I want to thank the Hispanic Heritage Foundation for giving me this award, which I dedicate to all the artists who made it possible for there to be this category. And now we have our first Chicano museum\u2026 it’s attracting worldwide attention, support from the community\u2026 and in our first year we were voted one of the top 50 museums in the world. \u2026I\u2019ve come to the conclusion that art is the only thing we leave behind as a culture, because it says who we were, and who we are, and what we hold dear, and what is our purpose. And it goes on for generations. So it’s an incredible fortune to be the head of a museum that everybody from around the world can go see.\u201d –<\/em> Speech Excerpt<\/strong><\/p>\n

Rosie Perez: \u201cYou Will Not Be Marching Up That Hill Alone\u201d<\/u><\/em><\/strong><\/p>\n

Acceptance Speech<\/em><\/strong><\/a><\/p>\n

\"\"
Honoree Rosie Perez accepts the Leadership Award onstage during The 38th Annual Hispanic Heritage. <\/em><\/strong>(Getty Images for Hispanic Heritage Foundation)<\/em><\/strong><\/figcaption><\/figure>\n

\u201cThank you so much to the Hispanic Heritage Foundation and congratulations to all of my fellow honorees. To be amongst people like Cheech, I mean\u2026 I\u2019m blown away. The leaders that I know and admire have taught me that in order to lead, you have to know when to lead, when to follow, and when to get the hell out of the way. And I\u2019ve learned, and I\u2019m still learning how to navigate each of those lanes. But they also taught me something else: if you\u2019re going to step in front, never fall back. \u2026In these uncertain times when the fear of cancelation, litigation, incarceration and deportation, it is understandably terrifying to even think about marching up a very treacherous hill. Trust me. I know. But I leave you with this. There\u2019s no waiting for it to happen to you. Because if it happens to one of us, it happens to all of us. And it\u2019s happening right now. If you feel in your heart there is a necessity for change for what is right and good, try to push through and take that first step, even if it\u2019s a tiny one, because every drop in the bucket counts. And know that when you do, you will not be marching up that hill alone.\u201d- <\/em>Speech Excerpt<\/strong><\/p>\n

<\/u>Gloria Trevi calls for \u201cM\u00e1s uni\u00f3n, m\u00e1s amor\u201d<\/u><\/strong><\/p>\n

Honoree Profile<\/em><\/strong><\/a>, <\/em><\/strong>Acceptance Speech<\/em><\/strong><\/a>, <\/em><\/strong>Performance\u00a0<\/em><\/strong><\/a><\/p>\n

\"\"
Gloria Trevi performs onstage during The 38th Annual Hispanic Heritage Awards. <\/em><\/strong>(Getty Images for Hispanic Heritage Foundation)<\/em><\/strong><\/figcaption><\/figure>\n

\u201c\u2026<\/em>We’re here. More alive than ever. My beautiful people. Up there. Down there. At home. Here in this beautiful place. Thank you very much. Thank you all.. I’m nervous. I’m excited, but above all, I’m grateful. First and foremost, I want to thank God. To begin with, I want to summarize by also thanking the Latin American Hispanic community that works and fights tirelessly for their dreams, for their families, and for themselves. These are people who, wherever they are, love their roots and also the country where they hold their heads high with dignity and hard work. This recognition is more meaningful than ever.\u00a0 At this moment, when we need more unity, more love. For me, this recognition is like a hug of hope, of hope in humanity, in humanity, with more tenderness. Thank you.\u201d – <\/em>Speech Excerpt<\/strong><\/p>\n

\u00a0<\/em>Julissa Prado Dedicates Award to Parents and Immigrants<\/strong><\/p>\n

Honoree Profile<\/em><\/strong><\/a>, <\/em><\/strong>Acceptance Speech\u00a0<\/em><\/strong><\/a><\/p>\n

\"\"
Honoree Julissa Prado speaks onstage after receiving the Entrepreneurship Award during The 38th Annual Hispanic Heritage Awards. (Getty Images for Hispanic Heritage Foundation)<\/em><\/strong><\/figcaption><\/figure>\n

\u201cThank you so much! I am incredibly honored to receive the entrepreneurship award. I never thought that in launching a brand to help me care for my curls, that I’d be able to touch so many people and help them feel seen, beautiful and represented\u2026I started Rizos Curls with my brother 8 years ago, 100% self-funded. And by self-funded I mean we had zero marketing dollars and had to get creative. But luckily, I had something money can\u2019t buy, and that\u2019s 100 Mexican cousins in LA. It was a family effort and WE all made this happen together. The success of my business is a testament to the creativity, raw talent, and hard work that exists in the working-class immigrant neighborhoods where I grew up. I was blessed to witness everyday entrepreneurs who taught me the true meaning of making the most with what you have\u2026\u00a0 I am so proud to be the daughter of immigrants, and to transform the very things others might see as barriers into my greatest strengths. So, I dedicate this award not only to my parents, but to every immigrant parent and child who comes to this country with big dreams\u2026 and I stand here as proof that \u2014 despite the odds \u2014 you CAN accomplish your wildest dreams.\u201d – <\/em>Speech Excerpt<\/strong><\/p>\n

\u00a0<\/em>Additional Performances<\/u><\/strong><\/p>\n

DannyLux performs \u201cYa No Est\u00e1s\u201d (Live!)\u00a0<\/strong><\/a><\/p>\n

\"\"
(Getty Images for Hispanic Heritage Foundation)<\/em><\/strong><\/figcaption><\/figure>\n

Daym\u00e9 Arocena performs Celia Cruz classic \u201cQuimbara\u201d (Live!)<\/strong><\/a><\/p>\n

\"\"
(Getty Images for Hispanic Heritage Foundation)<\/em><\/strong><\/figcaption><\/figure>\n

Lisa Lisa performs \u201cI Wonder If I Take You Home\u201d (Live!)<\/strong><\/a><\/p>\n

\"\"
(Getty Images for Hispanic Heritage Foundation)<\/em><\/strong><\/figcaption><\/figure>\n

RaiNao performs \u201cGualero REFF12.31\u201d (Live!)<\/strong><\/a><\/p>\n

\"\"
(Getty Images for Hispanic Heritage Foundation)<\/em><\/strong><\/figcaption><\/figure>\n

In an excerpt of welcoming remarks preceding the show taping, Antonio Tijerino, President and CEO, of the Hispanic Heritage Foundation also shared:<\/p>\n

\"\"
(Getty Images for Hispanic Heritage Foundation)<\/em><\/strong><\/figcaption><\/figure>\n

\u201cWelcome to the 38th<\/sup> Annual Hispanic Heritage Awards\u2026 Washington, DC is the home to immigrants from 193 different countries and territories which means as a visitor or resident, you will benefit from their invaluable perspectives, ideas, and cultural experiences. It\u2019s also the home to the Hispanic Heritage Awards which were created to commemorate the establishment of Hispanic Heritage Month under the Reagan Administration in 1988.\u00a0 The Hispanic Heritage Foundation staff, board of directors and our sponsors look forward to once again sharing our cultural pride, our accomplishment, and our continued great promise to this country and the world.\u00a0 Aqu\u00ed estamos. That simple statement means so much.\u00a0 And we belong wherever we are, and whoever we are \u2026\u00a0 one of us, is ALL of us.\u00a0 We share journeys from our home countries, to the border, and to communities across America \u2026 From the very beginning, immigrants were part of America\u2019s promise, and over the past 250 years, which we will celebrate next year, we have done our part in making an impact on this great country.\u00a0 But let\u2019s talk about now \u2026The US Latino GDP is more than 4 trillion dollars making us, as a community the world’s fifth-largest economy if we were an independent nation. Nearly half of all Fortune 500 companies were founded by immigrants or their children. That means the next breakthrough in AI, clean energy, or medical research will likely come from someone whose family arrived here just a generation ago.\u00a0 As we look back to celebrate 250 years of America, let\u2019s also look forward.\u00a0 The next chapter of America\u2019s history will be written in large part by Latinos and immigrants. Today, about one in five people in the United States is Latino, and over the next 25 years that number will be one in three. Our immigrant communities are an embodiment of American resilience, sacrifice, and hope\u2014the same values that drew centuries of immigrants to this country including our founding fathers.\u00a0 And even then, we were already here.\u201d – <\/em>Speech Excerpt<\/strong><\/p>\n

– – – – –<\/em><\/p>\n

The Hispanic Heritage Awards (HHAs) were established by The White House in 1988 to commemorate the creation of Hispanic Heritage Month in America and are often recognized as \u201cAmerica\u2019s Hispanic Heritage Month Celebration\u201d\u00a0and supported by 40 national, Latino-serving institutions. The HHAs recognize Latino accomplishment, vision, and cultural pride. \u00a0Watch highlights from last year\u2019s awards\u00a0HERE<\/a>\u00a0& find all past HHA Honorees\u00a0HERE.<\/a><\/p>\n

About the Hispanic Heritage Foundation<\/strong><\/p>\n

The Hispanic Heritage Awards serve as a launch of HHF\u2019s year-round mission focused on education, workforce, societal impact, and leadership. Visit\u00a0www.HispanicHeritage.org<\/a>. Follow HHF on\u00a0Instagram<\/a>,\u00a0Facebook<\/a>,\u00a0X<\/a>, and\u00a0TikTok<\/a>.\u00a0 Listen to the HHF podcast Fritanga on your favorite streaming service and\u00a0HHF YouTube channel<\/a>.<\/p>\n

For more information on the 38th<\/sup> Hispanic Heritage Awards, please contact John Reilly, jreilly@jrprmusic.com<\/a> or Nicol\u00e1s Pe\u00f1a, nicolas@hispanicheritage.org<\/a>.<\/p>\n

###<\/p>\n","protected":false},"excerpt":{"rendered":"

Watch ALL The Individual Honoree Profiles And Acceptance Speeches For: RAUW ALEJANDRO, FELIX CONTRERAS, CHEECH MARIN,\u00a0ROSIE PEREZ, JULISSA PRADO\u00a0and\u00a0GLORIA TREVI. Plus, Music Performances By DAYM\u00c9 AROCENA, DANNYLUX, GLORIA TREVI, LISA LISA, and RAINAO. Watch the full show HERE Press Images For Use May Be Found HERE (Getty) \u00a0\u201cOne of the nation\u2019s most prestigious Latino cultural […]<\/p>\n","protected":false},"author":12,"featured_media":27561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[767],"tags":[],"internal_flags":[],"p_types":[614,615,621],"p_topic":[752,603,610,605,607,647,648,649],"p_region":[622],"p_program":[638],"class_list":["post-27530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hha38","p_types-event","p_types-news-press-release","p_types-video","p_topic-community-service","p_topic-culture","p_topic-industry-leaders-mentors-role-models","p_topic-leadership","p_topic-public-awareness-social-justice","p_topic-racial-equity","p_topic-role-models","p_topic-social-impact","p_region-national","p_program-hispanic-heritage-awards"],"acf":[],"yoast_head":"\nThe 38th Hispanic Heritage Awards can now be watched via streaming at PBS.org & the PBS video app - Hispanic Heritage Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 38th Hispanic Heritage Awards can now be watched via streaming at PBS.org & the PBS video app - Hispanic Heritage Foundation\" \/>\n<meta property=\"og:description\" content=\"Watch ALL The Individual Honoree Profiles And Acceptance Speeches For: RAUW ALEJANDRO, FELIX CONTRERAS, CHEECH MARIN,\u00a0ROSIE PEREZ, JULISSA PRADO\u00a0and\u00a0GLORIA TREVI. 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