{"id":27529,"date":"2025-09-25T13:00:14","date_gmt":"2025-09-25T17:00:14","guid":{"rendered":"https:\/\/hispanicheritage.org\/?p=26420"},"modified":"2026-01-07T11:23:31","modified_gmt":"2026-01-07T16:23:31","slug":"the-hispanic-heritage-foundation-announces-sponsors-for-the-38th-annual-hispanic-heritage-awards","status":"publish","type":"post","link":"https:\/\/hispanicheritage.org\/the-hispanic-heritage-foundation-announces-sponsors-for-the-38th-annual-hispanic-heritage-awards\/","title":{"rendered":"The Hispanic Heritage Foundation announces sponsors for the 38th Annual Hispanic Heritage Awards"},"content":{"rendered":"

\"\"<\/p>\n

WASHINGTON, DC <\/strong>\u00a0– The Hispanic Heritage Foundation (HHF) announced today the sponsors for the 38th Annual Hispanic Heritage Awards (HHAs), presented by Target. Widely recognized as \u201cAmerica\u2019s Hispanic Heritage Month Celebration,\u201d the HHAs took place at the historic Warner Theater in Washington, D.C., on September 4. The program will air nationwide on Friday, September 26, at 9:00 p.m. ET on PBS<\/a><\/strong> (check local listings<\/a>), and will also stream on PBS.org and the PBS app in celebration of Hispanic Heritage Month.<\/p>\n

\u201cWe are profoundly grateful to partner with these companies which are demonstrating their steadfast commitment to our mission and our community,\u201d said Antonio Tijerino, President and CEO of the Hispanic Heritage Foundation<\/strong>. \u201cTheir collective support allows us to continue elevating the stories of achievement, vision, strength and cultural pride.\u00a0 We pay tribute through the Hispanic Heritage Awards not only to the Honorees, but also to our sponsors.\u201d<\/p>\n

Supported by a dynamic coalition of leading national organizations committed to celebrating Latino excellence, the sponsors of the 38th Annual Hispanic Heritage Awards include:<\/p>\n

Presenting Sponsor<\/strong><\/p>\n

Target<\/p>\n

Medallion Sponsors<\/strong><\/p>\n

The Friends of the National Museum of the American Latino<\/p>\n

Wells Fargo – Official Banking Partner<\/p>\n

Official Category Sponsors<\/strong><\/p>\n

The Coca-Cola Company – Official Beverage Sponsor<\/p>\n

Gold Sponsors<\/strong><\/p>\n

PBS<\/p>\n

Airbnb<\/p>\n

The Walt Disney Company<\/p>\n

Silver Sponsor<\/strong><\/p>\n

JPMorganChase<\/p>\n

Copper Sponsors<\/strong><\/p>\n

UTA<\/p>\n

Fulton Bank<\/p>\n

Welcome Tech<\/p>\n

The ceremony brought together voices and visionaries from across the arts, entrepreneurship, journalism, education, public service, and beyond to honor the essential contributions of Latino leaders to the United States.<\/p>\n

This year\u2019s honorees include: Legendary comedian, actor, and art collector, CHEECH MARIN<\/strong><\/a>;\u00a0trailblazing journalist and an international ambassador for Latin music and art, FELIX CONTRERAS<\/strong><\/a>; Latin Music superstar, hailed by\u00a0Rolling Stone\u00a0as \u201cThe Queen of Mexican Pop,\u201d\u00a0GLORIA TREVI<\/strong><\/a>; passionate advocate for natural beauty, Latina empowerment, and sustainability, founder and CEO of Rizos Curls, JULISSA PRADO<\/strong><\/a>\u00a0; Puerto Rican superstar,\u00a0RAUW ALEJANDRO<\/strong><\/a>;\u00a0 and Oscar, Golden Globe, and Emmy-Nominated Actress, ROSIE PEREZ<\/strong><\/a>.<\/p>\n

The ceremony was hosted by actress and producer Mayan Lopez (Lopez vs. Lopez) and featured special musical performances by honoree Gloria Trevi, along with a lineup of chart-topping, award-winning artists including Daym\u00e9 Arocena, DannyLux, Lisa Lisa, and RaiNao. The evening delivered an electrifying celebration of music and culture, with additional appearances by iconic artists and trailblazers such as Ivy Queen, Steve Berlin (Los Lobos), Paulina Chavez, Crazy Legs, members of Menudo, Gina Torres, Ivette Rodriguez, Julian Works, and more.<\/p>\n

– – – – –<\/em><\/p>\n

The Hispanic Heritage Awards (HHAs) were established by The White House in 1988 to commemorate the creation of Hispanic Heritage Month in America and are often recognized as \u201cAmerica\u2019s Hispanic Heritage Month Celebration\u201d\u00a0and supported by 40 national, Latino-serving institutions. The HHAs recognize Latino accomplishment, vision, and cultural pride. Watch highlights from last year\u2019s awards\u00a0HERE<\/a>\u00a0& find all past HHA Honorees HERE.<\/a><\/p>\n

About the Hispanic Heritage Foundation<\/strong><\/p>\n

The Hispanic Heritage Awards serve as a launch of HHF\u2019s year-round mission focused on education, workforce, societal impact, and leadership. Visit\u00a0www.HispanicHeritage.org<\/a>. Follow HHF on\u00a0Instagram<\/a>,\u00a0Facebook<\/a>,\u00a0X<\/a>, and\u00a0TikTok<\/a>.\u00a0 Listen to the HHF podcast Fritanga on your favorite streaming service and\u00a0HHF YouTube channel<\/a>.<\/p>\n

For more information on the 38th<\/sup> Hispanic Heritage Awards, please contact John Reilly, jreilly@jrprmusic.com<\/a> or Nicol\u00e1s Pe\u00f1a, nicolas@hispanicheritage.org<\/a>.<\/p>\n

For sponsorship opportunities, please contact Jessica Herrera, jessica@hispanicheritage.org<\/a><\/p>\n

###<\/p>\n","protected":false},"excerpt":{"rendered":"

WASHINGTON, DC \u00a0– The Hispanic Heritage Foundation (HHF) announced today the sponsors for the 38th Annual Hispanic Heritage Awards (HHAs), presented by Target. Widely recognized as \u201cAmerica\u2019s Hispanic Heritage Month Celebration,\u201d the HHAs took place at the historic Warner Theater in Washington, D.C., on September 4. 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