{"id":26339,"date":"2025-08-13T11:00:27","date_gmt":"2025-08-13T15:00:27","guid":{"rendered":"https:\/\/hispanicheritage.org\/?p=26339"},"modified":"2026-01-07T11:44:54","modified_gmt":"2026-01-07T16:44:54","slug":"global-superstar-rauw-alejandro-to-receive-2025-hispanic-heritage-award-for-vision","status":"publish","type":"post","link":"https:\/\/hispanicheritage.org\/global-superstar-rauw-alejandro-to-receive-2025-hispanic-heritage-award-for-vision\/","title":{"rendered":"Global superstar Rauw Alejandro to receive 2025 Hispanic Heritage Award for Vision"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]<\/p>\n

In Tandem With This Honoree Announcement, Rauw Alejandro Unveils The Title Of His Highly Anticipated Upcoming Next Album \u2018Cosa Nuestra: Cap\u00edtulo 0\u2019<\/strong><\/p>\n

\"\"<\/p>\n

VERSI\u00d3N EN ESPA\u00d1OL<\/strong><\/a><\/p>\n

WASHINGTON, D.C.\u00a0 – <\/strong>The Hispanic Heritage Foundation is proud to announce internationally acclaimed Latin GRAMMY\u00ae Award-winning and 4x GRAMMY\u00ae nominated Puerto Rican superstar Rauw Alejandro as the recipient of the 2025 Hispanic Heritage Award for Vision.<\/p>\n

Rauw will be celebrated at the Warner Theater in Washington, D.C., on September 4, 2025, with the ceremony later airing nationally on PBS, honoring his groundbreaking contributions to Latin music and his role in shaping its global future.<\/p>\n

\u201cAs an artist in constant motion, Rauw Alejandro embodies the very essence of the Vision Award, bold in creativity, future-focused in his global impact, and unapologetically original in everything he does,\u201d said Antonio Tijerino, President and CEO, HHF<\/strong>. \u201cHis work is not just music, it\u2019s a movement that confirms what Latin artists mean to the world.\u201d<\/p>\n

\u201c‘Cosa Nuestra\u2019<\/em> has always been my way of representing my island, my culture, and my people\u2014wherever they may be. Every detail\u2014the beats, the visuals, the dancing\u2014reflects part of our Puerto Rican roots and our connection with other sister cultures, because we\u2019ve been shaping the history of music for a long time. During this month of celebration, I\u2019m filled with pride to keep elevating our story and our vibe from a special place,\u201d said Rauw Alejandro<\/strong>, 2025 Hispanic Heritage Awardee. \u201cThank you for this Vision Award at the Hispanic Heritage Awards. It\u2019s an honor to join the list of incredible creatives who have received this recognition. This is just the beginning\u2026 with my next project \u2018Cap\u00edtulo 0\u2019<\/em> I want to keep showcasing not only Puerto Rico, but the full essence of\u202fthe\u202fCaribbean.\u201d<\/p>\n

From the moment Rauw Alejandro burst onto the scene, he has consistently garnered a wealth of both critical acclaim and barrier breaking chart \/ streaming accomplishments as one of the world\u2019s most prolific artists – with forward looking albums arriving every year.\u00a0 His 6x RIAA Latin Platinum debut album, Afrodis\u00edaco<\/em>, released in November 2020, earned Rauw his first GRAMMY\u00ae nomination for \u201cBest Urban Music Album\u201d<\/em> and also garnered him a Latin GRAMMY\u00ae nomination for \u201cBest New Artist.\u201d <\/em>His 2021 follow-up Vice Versa<\/em>,\u00a0 continued his rise with #1 debuts on Billboard\u2019s and Apple Music\u2019s Latin Album charts. Plaudits for the work were\u00a0 also impressively widespread, as release vaulted into the upper echelon of the Best Albums of the year\u00a0 lists of The New York Times, Rolling Stone, NPR and Billboard.<\/em><\/p>\n

Another clear sign of the music world\u2019s respect for Rauw\u2019s creativity is apparent from the likewise standout artists looking to join him as collaborators, including Pharrell Williams, Shakira, Selena Gomez and many <\/em>more.<\/p>\n

Most recently, Rauw\u2019s fifth studio album \u201cCosa Nuestra\u201d<\/em>\u00a0 saw release in November of 2024 scoring landmark #1 global debuts on both Apple Music and Spotify, positioning him among the few Latin artists to achieve this distinction. The album also reached #1 on Billboard\u2019s Latin Albums chart and #6 on the Billboard 200<\/em>, further solidifying his crossover success. Likewise demonstrating the album\u2019s relevance, Billboard also recently spotlighted the release as the first entry in their predictions for this year\u2019s most likely Latin Grammy Album of the Year nominations \u2013 declaring: \u201cCosa Nuestra is an ambitious album with roots in New York and a clear storyline, it features collaborations with Bad Bunny, Romeo Santos and Laura Pausini, among others. But the star is Alejandro, who infuses tropical music with modernity.\u201d<\/em><\/p>\n

The Hispanic Heritage Awards (HHAs) were established by The White House in 1988 to commemorate the creation of Hispanic Heritage Month in America and are often recognized as \u201cAmerica\u2019s Hispanic Heritage Month Celebration\u201d\u202fand supported by 40 national, Latino-serving institutions. The HHAs recognize Latino accomplishment, vision, and cultural pride. Watch highlights from last year\u2019s awards\u202fHERE<\/a>\u202f& find all past HHA Honorees HERE.<\/a><\/p>\n

About the Hispanic Heritage Foundation\u00a0<\/strong><\/p>\n

The Hispanic Heritage Awards serve as a launch of HHF\u2019s year-round mission focused on education, workforce, societal impact, and leadership.\u00a0 Visit\u202fwww.HispanicHeritage.org<\/a>. Follow HHF on\u202fInstagram<\/a>,\u202fFacebook<\/a>,\u202fX<\/a>, and\u202fTikTok<\/a>.\u202f Listen to the HHF podcast Fritanga on your favorite streaming service and\u202fHHF YouTube channel<\/a>.<\/p>\n

###<\/strong><\/p>\n

For more information on the 38th<\/sup> Hispanic Heritage Awards, please contact John Reilly, jreilly@jrprmusic.com<\/a> or Nicol\u00e1s Pe\u00f1a, nicolas@hispanicheritage.org<\/a>.<\/p>\n

For sponsorship opportunities, please contact Jessica Herrera, jessica@hispanicheritage.org<\/a><\/p>\n

For more information on Rauw Alejandro, please contact Erica Gerard, erica.gerard@fullcov.com<\/a>, Avery Robinson, avery.robinson@fullcov.com<\/a>,\u00a0 Kary-An D\u00edaz, karyan.diaz@sonymusic.com<\/a> or Oscar Porras oscar.porras@sonymusic.com<\/a>.<\/p>\n

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