{"id":26297,"date":"2025-07-10T07:56:30","date_gmt":"2025-07-10T14:56:30","guid":{"rendered":"https:\/\/hispanicheritage.org\/?p=26297"},"modified":"2026-05-06T15:27:21","modified_gmt":"2026-05-06T19:27:21","slug":"rizos-curls-julissa-prado-to-receive-2025-hispanic-heritage-award-for-entrepreneurship","status":"publish","type":"post","link":"https:\/\/hispanicheritage.org\/rizos-curls-julissa-prado-to-receive-2025-hispanic-heritage-award-for-entrepreneurship\/","title":{"rendered":"Rizos Curls\u2019 Julissa Prado to receive 2025 Hispanic Heritage Award for Entrepreneurship"},"content":{"rendered":"

\"\"<\/p>\n

As a passionate advocate for natural beauty, Latina empowerment, and sustainability, Julissa Prado will be honored at Washington, D.C.’s Warner Theater on September 4, 2025.<\/em><\/p>\n

WASHINGTON, D.C.<\/strong>\u00a0– The Hispanic Heritage Foundation (HHF) announced today that Julissa Prado, founder and CEO of Rizos Curls, will receive the 2025 Hispanic Heritage Award for Entrepreneurship in recognition of her personal journey of self-discovery into a nationally celebrated, multi-million-dollar business specializing in textured hair care. The award also honors Prado\u2019s visionary leadership and commitment to empowering communities through authentic beauty and sustainability.<\/p>\n

\u201cJulissa Prado exemplifies the indefatigable spirit of entrepreneurship rooted in cultural pride and purpose,\u201d said Antonio Tijerino, President and CEO, HHF. \u201cThrough Rizos Curls, Julissa has not only built a successful business, but she\u2019s redefined beauty standards and inspired communities to embrace their authentic selves. We are thrilled to honor her as a changemaker and role model with our Hispanic Heritage Award.\u201d<\/p>\n

Since its founding in 2017, Rizos Curls has expanded into over 4,000 retail locations across the United States, including major national chains like Target, Ulta Beauty, and Nordstrom. The brand has also earned a spot among the Top 10 most followed hair care brands on TikTok, reflecting its cultural relevance and strong digital presence. Trusted by global icons such as Thal\u00eda and Karol G, Rizos Curls has become a go-to staple for textured hair care.<\/p>\n

Rizos Curls\u2019 standout 2021 collaboration with Thal\u00eda, \u201cAmor A Los Rizos,\u201d helped propel the brand to international acclaim. In 2024, the company took center stage in Ulta Beauty\u2019s campaign, which spotlighted Julissa Prado\u2019s leadership and innovation, further cementing Rizos Curls\u2019 influence in the beauty industry.<\/p>\n

\u201cIt\u2019s an incredible honor to receive the 2025 Hispanic Heritage Award for Entrepreneurship. Rizos Curls was born from a desire to create a brand that celebrates our curls, our culture, and our community,\u201d said Julissa Prado, Founder and CEO of Rizos Curls. \u201cAs a proud Latina entrepreneur, I\u2019m deeply moved to be recognized by an organization that uplifts and honors the contributions of our community. This award is not just for me, but it\u2019s for everyone who has ever dared to dream big, embrace their roots, and lead with purpose.\u201d<\/p>\n

Rizos Curls continues to champion clean beauty and sustainability, earning Climate Neutral Certification for the second year in a row, a testament to its mission to create high-quality, eco-conscious products.<\/p>\n

As a cultural changemaker and modern entrepreneurial leader, Prado has also been recognized by TikTok, Cosmopolitan, Beauty Independent, and the National Hispanic Media Coalition for her bold leadership and lasting influence. Her story is one of resilience, cultural pride, and transformational impact.<\/p>\n

The Hispanic Heritage Awards (HHAs) were established by The White House in 1988 to commemorate the creation of Hispanic Heritage Month in America and are recognized as \u201cAmerica\u2019s Hispanic Heritage Month Celebration\u201d\u00a0and supported by 40 national, Latino-serving institutions. The HHAs recognize Latino accomplishment, vision, and cultural pride. Watch highlights from last year\u2019s awards\u00a0HERE<\/a> & find all past HHAs Honorees HERE.<\/a><\/p>\n

About the Hispanic Heritage Foundation<\/strong><\/p>\n

The Hispanic Heritage Awards serve as a launch of HHF\u2019s year-round mission focused on education, workforce, societal impact, and leadership.\u00a0 Visit\u00a0www.HispanicHeritage.org<\/a>. Follow HHF on\u00a0Instagram<\/a>,\u00a0Facebook<\/a>,\u00a0X<\/a>, and\u00a0TikTok<\/a>.\u00a0 Listen to the HHF podcast Fritanga on your favorite streaming service and\u00a0HHF YouTube channel<\/a>.<\/p>\n

###<\/p>\n

For more information on the 38th<\/sup> Hispanic Heritage Awards, please contact John Reilly, jreilly@jrprmusic.com<\/a> or Nicol\u00e1s Pe\u00f1a, nicolas@hispanicheritage.org<\/a>.<\/p>\n

For sponsorship opportunities, please contact Jessica Herrera, jessica@hispanicheritage.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As a passionate advocate for natural beauty, Latina empowerment, and sustainability, Julissa Prado will be honored at Washington, D.C.’s Warner Theater on September 4, 2025. WASHINGTON, D.C.\u00a0– The Hispanic Heritage Foundation (HHF) announced today that Julissa Prado, founder and CEO of Rizos Curls, will receive the 2025 Hispanic Heritage Award for Entrepreneurship in recognition of […]<\/p>\n","protected":false},"author":12,"featured_media":27552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[767],"tags":[],"internal_flags":[],"p_types":[614,615],"p_topic":[603,604,595,610,645,605,647,649],"p_region":[622],"p_program":[638],"class_list":["post-26297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hha38","p_types-event","p_types-news-press-release","p_topic-culture","p_topic-entrepreneurship","p_topic-finance-business","p_topic-industry-leaders-mentors-role-models","p_topic-innovation","p_topic-leadership","p_topic-racial-equity","p_topic-social-impact","p_region-national","p_program-hispanic-heritage-awards"],"acf":[],"yoast_head":"\nRizos Curls\u2019 Julissa Prado to receive 2025 Hispanic Heritage Award for Entrepreneurship - Hispanic Heritage Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rizos Curls\u2019 Julissa Prado to receive 2025 Hispanic Heritage Award for Entrepreneurship - Hispanic Heritage Foundation\" \/>\n<meta property=\"og:description\" content=\"As a passionate advocate for natural beauty, Latina empowerment, and sustainability, Julissa Prado will be honored at Washington, D.C.’s Warner Theater on September 4, 2025. 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