{"id":25926,"date":"2024-09-13T12:17:04","date_gmt":"2024-09-13T19:17:04","guid":{"rendered":"https:\/\/hispanicheritage.org\/?p=25926"},"modified":"2026-01-07T14:41:52","modified_gmt":"2026-01-07T19:41:52","slug":"newly-formed-latino-representation-in-gaming-coalition-announced-by-national-latino-serving-orgs-and-rep-joaquin-castro","status":"publish","type":"post","link":"https:\/\/hispanicheritage.org\/newly-formed-latino-representation-in-gaming-coalition-announced-by-national-latino-serving-orgs-and-rep-joaquin-castro\/","title":{"rendered":"Newly Formed Latino Representation in Gaming Coalition Announced by National Latino-Serving Orgs and Rep. Joaquin Castro"},"content":{"rendered":"<p style=\"text-align: center;\"><em>Group seeks more transparency, greater representation in industry and content, and inclusive and inviting environment for Latinos<\/em><\/p>\n<p><strong>WASHINGTON<\/strong>, DC \u2013 Rep. Joaquin Castro (D-TX), National Hispanic Media Coalition, Hispanic Heritage Foundation, Congressional Hispanic Caucus Institute, MANA, Latinx in Gaming, Hispanic Association for Corporate Responsibility, and Latino Corporate Directors Association, announced the formation of the <a href=\"https:\/\/www.facebook.com\/hispanicheritage\/videos\/8343438325691541\"><strong>Latino Representation in Gaming Coalition<\/strong><\/a> (LRGC) at the National Press Club in Washington, DC, to an audience of Latino leadership, Capitol Hill Staff, video gaming representatives, and press.<\/p>\n<p>LRGC\u2019s purpose is to push for more:<\/p>\n<ul>\n<li>transparency<\/li>\n<li>a greater Latino representation in the industry and leadership<\/li>\n<li>better representative content including narratives and depiction of Latino characters<\/li>\n<li>development of and greater representation of Latino creators and developers<\/li>\n<li>a programmatic pipeline<\/li>\n<li>and fomenting an inclusive, inviting environment for Latinos interested in the industry.<\/li>\n<\/ul>\n<p>\u201cWhen I was growing up, I was often glued to the television, and I went to the movies as often as I could. I loved classics like The Breakfast Club or Family Ties, even though the faces and names I saw on screen rarely matched the world around me on the Westside of San Antonio. Today, video games are playing as large a role as the media I grew up with,\u201d said Congressman Joaquin Castro, who has led similar efforts like LRGC but focused on Hollywood and the publishing industry. \u201cAs a Congressman, I\u2019ve worked to improve Latino representation across all sectors of American entertainment, including television and publishing. Latino gamers dominate the video game market and prop up the industry\u2019s profits, and we deserve to see our stories and voices fully represented.&#8221;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-25931 aligncenter\" src=\"https:\/\/hispanicheritage.org\/wp-content\/uploads\/2024\/09\/KMT02489-Enhanced-NR-300x217.jpg\" alt=\"\" width=\"543\" height=\"393\" srcset=\"https:\/\/hispanicheritage.org\/wp-content\/uploads\/2024\/09\/KMT02489-Enhanced-NR-300x217.jpg 300w, https:\/\/hispanicheritage.org\/wp-content\/uploads\/2024\/09\/KMT02489-Enhanced-NR-1024x739.jpg 1024w, https:\/\/hispanicheritage.org\/wp-content\/uploads\/2024\/09\/KMT02489-Enhanced-NR-768x554.jpg 768w, https:\/\/hispanicheritage.org\/wp-content\/uploads\/2024\/09\/KMT02489-Enhanced-NR-1536x1109.jpg 1536w, https:\/\/hispanicheritage.org\/wp-content\/uploads\/2024\/09\/KMT02489-Enhanced-NR.jpg 2048w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/p>\n<p>The video gaming industry is the largest in the entertainment sector, yet Latino representation remains disproportionately low vs Latino video gaming consumers, users and overall population.<\/p>\n<p>\u201cAs a Native woman, as a Latina, as someone who watched my Native and Latino son grow up playing games, this coalition is personal for me,\u201d said Brenda Victoria Castillo, President and CEO of the NHMC. \u201cGames are everywhere these days, and we\u2019re also plugged into the world of gaming through our phones. With Latine individuals playing video games more than any other group, it has never been more important to have the games we play reflect the positive stories and portrayals our communities want to tell. The Coalition is dedicated to fighting for positive representation in all entertainment mediums \u2013 from the movie screen to the video game monitor \u2013 and we will work to ensure the industry sees us, hears us and respects our power.\u201d<\/p>\n<p><img decoding=\"async\" class=\"wp-image-25929 aligncenter\" src=\"https:\/\/hispanicheritage.org\/wp-content\/uploads\/2024\/09\/KMT02199-Enhanced-NR-300x169.jpg\" alt=\"\" width=\"583\" height=\"329\" srcset=\"https:\/\/hispanicheritage.org\/wp-content\/uploads\/2024\/09\/KMT02199-Enhanced-NR-300x169.jpg 300w, https:\/\/hispanicheritage.org\/wp-content\/uploads\/2024\/09\/KMT02199-Enhanced-NR-1024x576.jpg 1024w, https:\/\/hispanicheritage.org\/wp-content\/uploads\/2024\/09\/KMT02199-Enhanced-NR-768x432.jpg 768w, https:\/\/hispanicheritage.org\/wp-content\/uploads\/2024\/09\/KMT02199-Enhanced-NR-1536x864.jpg 1536w, https:\/\/hispanicheritage.org\/wp-content\/uploads\/2024\/09\/KMT02199-Enhanced-NR.jpg 2048w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/p>\n<ul>\n<li>Approximately 72 percent of U.S. Hispanics aged 13 and older self-identify as \u201cgamers.\u201d<\/li>\n<li>Latinos are 32 percent more likely than other populations to consider gaming their main source of entertainment<\/li>\n<li>Recent research showed nearly 80 percent of Latinx adults in the US are likely to play video games vs 62 percent of Whites.<\/li>\n<li>Yet, according to a 15-year-old-study from USC (the Coalition will call for updated research) only three percent of video gaming characters were Latino<\/li>\n<li>A recent student found that Hispanics account for 8.1 percent of video game developers compared to 70 percent for Whites.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\" wp-image-25937 aligncenter\" src=\"https:\/\/hispanicheritage.org\/wp-content\/uploads\/2024\/09\/KMT02406-300x192.jpg\" alt=\"\" width=\"632\" height=\"404\" srcset=\"https:\/\/hispanicheritage.org\/wp-content\/uploads\/2024\/09\/KMT02406-300x192.jpg 300w, https:\/\/hispanicheritage.org\/wp-content\/uploads\/2024\/09\/KMT02406-1024x657.jpg 1024w, https:\/\/hispanicheritage.org\/wp-content\/uploads\/2024\/09\/KMT02406-768x492.jpg 768w, https:\/\/hispanicheritage.org\/wp-content\/uploads\/2024\/09\/KMT02406-1536x985.jpg 1536w, https:\/\/hispanicheritage.org\/wp-content\/uploads\/2024\/09\/KMT02406.jpg 2048w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><\/p>\n<p>\u201cThis lack of representation in video gaming impacts game development, marketing, content creation including how Latinos are depicted in stories, decision making, and corporate leadership,\u201d added HHF\u2019s Antonio Tijerino who helped found the Coalition.\u00a0 \u201cThe $180 billion video gaming industry \u2013 which according to SuperData Research is calculated to be up to eight times bigger than the movie industry \u2013 needs to do better but we are optimistic in light of an IGDA survey\u00a0from last year that found that 87 percent of game developers said \u2018diversity in game content\u2019 is \u2018very or somewhat important,\u2019 which means there is energy to improve.\u00a0 HHF created a series of Latino-themed Minecraft games that not only have been very successful on their EDU platform but were developed by a team exclusively of Latinos, so we are focused on what\u2019s possible.\u00a0 The Coalition is here to help.\u201d<\/p>\n<p style=\"text-align: center;\">###<\/p>\n<p style=\"text-align: center;\">For more information on the Latino Representation in Gaming Coalition please contact Randy Abreu at <a href=\"mailto:rabreu@nhmc.org\">rabreu@nhmc.org<\/a> and for media inquiries coordinate with Nicolas Pe\u00f1a at <a href=\"mailto:Nicolas@hispanicheritage.org\">Nicolas@hispanicheritage.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Group seeks more transparency, greater representation in industry and content, and inclusive and inviting environment for Latinos WASHINGTON, DC \u2013 Rep. Joaquin Castro (D-TX), National Hispanic Media Coalition, Hispanic Heritage Foundation, Congressional Hispanic Caucus Institute, MANA, Latinx in Gaming, Hispanic Association for Corporate Responsibility, and Latino Corporate Directors Association, announced the formation of the Latino [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":25930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"internal_flags":[],"p_types":[617,641,615],"p_topic":[603,602,597,644,610,645,605,596],"p_region":[622],"p_program":[628],"class_list":["post-25926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","p_types-case-study","p_types-coalitions-partnerships","p_types-news-press-release","p_topic-culture","p_topic-education","p_topic-engineering","p_topic-identity","p_topic-industry-leaders-mentors-role-models","p_topic-innovation","p_topic-leadership","p_topic-technology","p_region-national","p_program-loft"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newly Formed Latino Representation in Gaming Coalition Announced by National Latino-Serving Orgs and Rep. 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